When designing a new wall clock we initially focus on a particular idea or theme. From this starting point the next stage is to work out a design that incorporates the spirit of the idea while maintaining an elegant simplicity in keeping with the Art Deco style. It normally takes several months to produce a new Echo of Deco design and much of the creative work draws on a combination of experience and intuition. As with practically all fine Art Deco design the simplest ideas are often the best, though nearly always the hardest to attain.
Russell Akerman